How can you increase visitor satisfaction on your website? It’s not just a matter of great content or products. In this workshop, you’ll learn the steps to creating a smooth, satisfying user experience (UX) online.

By the end of this workshop, you’ll be able to do the following:

• User research and the role of personas and scenarios
• “Don’t make me think”: intuitive navigation and clear instructions
• Legibility is everything
• The “friction” affliction
• Test, analyze, test again (but not on HiPPOs)