How can you increase visitor satisfaction on your website? It’s not just a matter of great content or products. In this workshop, you’ll learn the steps to creating a smooth, satisfying user experience (UX) online.
By the end of this workshop, you’ll be able to do the following:
- User research and the role of personas and scenarios
- “Don’t make me think”: intuitive navigation and clear instructions
- Legibility is everything
- The “friction” affliction
- Test, analyze, test again (but not on HiPPOs)