RSVP here: http://bit.ly/s21google2

Since everything is online now, it is very important to understand your audience and set up a strategy for the success of your website. This is where Google Analytics comes in.

Google Analytics provides you with free tools to track and analyze data about visitors on your websites. This workshop will walk you through how data gets collected and processed into readable reports and how to use configurations such as Custom Dimensions and Event Tracking to collect data. We will also go over more advanced analysis techniques using segmentation, channel reports, and audience reports.

This is the second workshop in a three part series that will lead up to the preparation of taking the Google Analytics Individual Qualification Exam.