Part 1: Search Engine Optimization

In Part 1, you will learn the fundamentals of how to make a website rank in Google’s search results, which involves much more than programming and keywords. We’ll discuss the creative strategies that attract traffic, engagement, and backlinks, all of which are critical to success on Google.

Download the slides here.

About The Instructor:

Freddy J. Nager teaches in the USC Annenberg Master of Communication Management program, with courses in Website Design (focusing on content strategy) and Entrepreneurial Communication. He also owns and operates the marketing and media company Atomic Tango LLC. Freddy received his BA from Harvard and his MBA from USC, and has over two decades of professional experience in online marketing, including lead creative positions at MCA Records/Universal Music Group and ad agency Saatchi & Saatchi.