In Part 2 of our series, you’ll learn how to use the free Google Analytics tool to measure not just website performance, but also the performance of your off-site advertising and social media marketing. With digital ad fraud now hitting record levels, and more and more marketers demanding results beyond “likes” and “impressions,” understanding Google Analytics is critical for any communication professional.
About the Instructor:
Matt Rosenberg is the Head of Web Strategies at the USC Suzanne Dworak-Peck School of Social Work. He is also the founder of Toco Marketing and former Director of eCommerce at Harbor Freight Tools. Matt received his BA from Columbia University, his MSc from The London School of Economics, and his MBA from Fordham University, and has over a decade of professional experience in digital marketing.