Instructor: Divya Goel, Social Media Marketing Manager, NFL

Discover how to find the best possible avenue to leverage social media when furthering marketing initiatives from a sports social media professional!

To RSVP and get updates, visit our Facebook event page here: https://www.facebook.com/events/1893525244209485/

Session will cover:
– The changing field of advertising and marketing – how it’s transforming to a digital world
– How social media can be the most effective in talking to people 1:1
– How to budget, setup, test, run, and analyze social media buys

Bio: Ever since the age of eight, Divya wanted to work in sports. Inspired by the 2000 Olympic games, she has merged her love of sports and PR to become the Social Media Marketing Manager for the NFL. She enjoys using her analytics skills to build up a content background. Her previous experience includes working as a Social Media Analyst at the Sacramento Kings, where she was able to learn from a team perspective, pioneering the way that the organization looked at social data when creating social content. The sports industry was everything she had hoped for: challenging yet so interesting she found herself asking if she could work on Sundays.

Seating is on a first-come, first-served basis (with priority given to Annenberg students) in ANN 301D.