Google Analytics provides free tools to track and analyze data about visitors on your websites. This final workshop will prepare you to take the Google Analytics Individual Qualification Exam. We will go over what we learned in the previous two workshops, like planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.
Google Analytics provides free tools to track and analyze data about visitors on your websites. This workshop, the second in a three part series, will walk you through how data gets collected and processed into readable reports and how to use configurations such as Custom Dimensions and Event Tracking to collect data. We will also go over more advanced analysis techniques using segmentation, channel reports, and audience reports.
Google Analytics provides free tools to track and analyze data about visitors on your websites. This workshop, the first in a three part series, will walk you through how to create an account, implement tracking code, set up data filters, goals and campaign tracking, and analyze basic Audience, Acquisition, and Behavior reports.
Learn about the social media metrics that matter to C-Suite executives, marketing leadership and customer service teams from a 10-year social media industry veteran!
Come learn how numbers can play an important role in elevating discussion, and how you can use them to your advantage--no matter how numbers-savvy you are.
In the third session of our Data Visualization series, get the inside scoop from Ben Poston, an LA Times reporter, on how he became a data reporter and how the LAT data desk works. He’ll talk about how they create data stories and delve into their recent interactive map and story on Los Angeles’ pavements.
