Guest Speaker: Sara Dunaj, Social Media Manager, Princess Cruises

Learn about the social media metrics that matter to C-Suite executives, marketing leadership and customer service teams from a 10-year social media industry veteran!

Session will cover:
– How to determine KPIs for a social media program
– Measuring social engagement using Sprinklr
– Social media listening data
– Challenges and successes of measuring conversions

Bio:
Sara Dunaj thinks you need a vacation. As a social media manager specializing in travel and hospitality, she’s encouraged would-be travelers to hop an Air New Zealand flight, rest their heads at Cambria Suites, and experience the nonstop entertainment of Los Angeles. She currently oversees the award-winning global social media strategy for Princess Cruises, inspiring guests to set sail through social storytelling.

Seating is on a first-come, first-served basis (with priority given to Annenberg students) in ANN 301D.